Elixir, the
original brand created by Nanya Technology Corp, means a
liquid with magical powers.
It all began with members of sales and marketing and engineering spending countless days brainstorming to find a perfect name for the brand, hoping that it becomes as energetic and everlasting as one who possesses the magical power medicine. In the end, they came up with the word “elixir”. Born with all the members’ hopes and expectations, Elixir represents both the characteristics of an innovative engineer and a vibrant administrator. We believe these characteristics will make people feel closer to technology and become very attached to the brand.
If we see into the “elixir” logo, the letters “ixi” are two people holding hands exchanging information; “x”means communication without boundary and the unbound potential of innovative research and development, and finally, the curved check mark beside the letters represents the halo of wafer, spinning at the speed of light.
For the past one thousand and six hundred more days, overemphasis on the industrial specification had alienated the “elixir” brand from its audience. Not any more! Today, we are bringing you the original concept of the brand --- innovation and vibrancy. With the coming of the new “Kidult” generation and the idea of unstoppable technology innovation, we proudly present to you our powerful new mascot --- Elixir Boy!!
Elixir Mascot
Elixir boy portraits the childlike adults we see today. They are curious about everything; they love to absorb all kinds of information; they are tireless and full of ideas; they perform well at work; they love to help people; they care about personal images; they have their favorite brands and more attuned to fashion. These adults could be corporate CEOs, respected artists, journalists, PC gamers, high-tech people, or even perhaps, you, the “Kidult.”
Role Concept:
A symbolic figure: Elixir Boy is a smart, creative kidult with no limit.
‧Speed (Fast Data Rate): High Performance
‧Stability (Great Compatibility) : Professional and Reliable
